SRLC — Designed a Website From the Ground Up
Full end-to-end ownership of a nonprofit website — from blank canvas to live site — with a donation experience that drove over $750K in contributions.
Overview
Designed the SRA website (SRLC's associated entity) end-to-end — from initial concept through final launch. Every page, component, and user flow was built from scratch, with full design ownership and ongoing regression testing to ensure each update continued to function correctly as the site evolved.
The work spanned brand identity, information architecture, page design, and the donation experience — with a particular focus on simplifying the path from awareness to contribution.
The challenge
The organization had no existing web presence that reflected their current mission or scale. Everything needed to be designed from zero — not a redesign, but a full build — with a tight timeline, distributed teams across the US and India, and a need to launch before a key fundraising period.
Process
Add your process documentation here — research, wireframes, design decisions, testing rounds.