Designer, strategist,
details person.

Cross-functional UX designer with 5+ years of experience launching digital platforms and delivering user-centered solutions across enterprise, nonprofit, and consumer environments. Based in Sunnyvale, CA.

Background

My path into UX started with a psychology degree from UC San Diego — which turned out to be exactly the right foundation. Understanding how people think, what they expect, and where they get stuck is what design is really about.

I've spent the last five years doing that work across very different contexts: an enterprise SaaS platform used by major global brands, a nonprofit platform that needed to move fast and convert, and mobile IoT products where clarity isn't optional.

I'm most at home on teams where design, engineering, and data science actually talk to each other — where decisions get questioned and handoffs are real conversations, not file transfers.

Education

BS Psychology
University of California, San Diego (UCSD)

Experience

Design Strategist
SRLC / SRA (Remote)
May 2024 – Present
Senior UI/UX Designer
GroupM (Remote)
Apr 2021 – May 2024
UI/UX Designer
Beckett (San Diego)
May 2019 – Jan 2020
Operations Manager
Raj & Associates (San Diego)
Oct 2014 – May 2019

Skills

UX Research Interaction Design Wireframing Prototyping Usability Testing Design Systems Data Visualization Figma Sketch Adobe Creative Suite HTML / CSS JavaScript Agile / Scrum Stakeholder Comms A/B Testing Linux Command Line

Want to work together?

anitashah92@gmail.com
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