Designer, strategist,
details person.

Senior UX/UI designer with 5+ years building digital products across enterprise SaaS, nonprofit, and consumer environments. I work at the intersection of clarity, craft, and strategy.

View résumé
Anita Shah

Background

My path into UX started with psychology — and it shows.

I studied psychology at UC San Diego, which turned out to be the perfect foundation for design. Understanding how people think, what they expect, and where they get stuck is what design is really about — and having that framing from the start shaped how I approach every problem.

I've spent the last five years applying that thinking across very different contexts: an enterprise SaaS platform used by three global Fortune 500 CPG brands; a wellness sanctuary website built entirely from scratch; and mobile IoT products where clarity isn't optional.

I'm most at home on teams where design, engineering, and data science actually talk to each other — where decisions get questioned and handoffs are real conversations, not file transfers.

Experience

May 2024 – Present

Lead UX/UI Designer

Shrimad Rajchandra Love Center (SRLC) · Freelance · Remote

Lead designer for a 16-page website built from scratch — covering IA, visual design, content strategy, and dev QA for an upcoming wellness sanctuary in the Poconos.

Apr 2021 – May 2024

Senior UI/UX Designer

GroupM · Remote

Sole designer on the Fusion platform — a commerce intelligence suite used by three global Fortune 500 CPG brands. Owned the design system, data visualization, and end-to-end product design across 3 years.

May 2019 – Jan 2020

UI/UX Designer

Beckett Corporation · San Diego

Designed an end-to-end iOS prototype for real-time IoT oil tank monitoring, from first research through edge-case validation.

Oct 2014 – May 2019

Operations Manager

Raj & Associates · San Diego

Managed operations and client relationships, building the organizational and communication skills that now inform how I lead design conversations.

Education

Graduated 2014

BS Psychology

University of California, San Diego (UCSD)

What I work with

Figma Sketch Adobe Suite Maze HTML / CSS JavaScript UX Research Interaction Design Wireframing Prototyping Usability Testing Design Systems Data Visualization Agile / Scrum A/B Testing Stakeholder Comms

Open to new opportunities.

Currently based in Sunnyvale, CA. Open to full-time UX/UI roles.